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Keith Zimmerman is a veteran of more than 25 years in Sports Marketing. After attending the University of Kansas, Zimmerman was a Manufacturers Representative carrying a variety of Sporting Goods Lines including Exercise Eqipment and othe Hard Lines and Inflatables.

In 1991, Zimmerman and former NBA Star, Sam Lacey, formed Centennial Sports Promotions(CSP). CSP marketed the 100th Birthday of Basketball and formed alliances with many of the greatest basketball personalities around the world.

In 2000, Zimmerman was introduced to Ian Naismith, the grandson of James Naismith, and has been representing the Naismith International Basketball Foundation, ever since.

In 2006, Double Dog Sports and Entertainment (DDSE) was formed along with partner Dee Pack of Kansas City. DDSE initial project is BASKETBALL MAN, a documentary and DVD which celebrates the life of Dr. James Naismith and the Evolution of Basketball. DDSE will also be producing other Sports Films and Documentaries . Zimmerman has maintained great relationships with sports personalities both past and present as well as entertainers such as Tommy Davidson, who is a frequent host of DDSE promotional events. Sports Artists, Bryan Robley, Ted Watts and Christopher Paluso are also long time friends and their outstanding talents are often utilized in Zimmerman's past and present projects.